The 10pm message about Saturday
A client plans her weekend after your last blow dry is done. Bee answers from the same Saturday book you run the floor from, and offers only slots that are really open.
WhatsApp Assistant · hair and beauty salons · Singapore
Three salons got her 10pm message. One replied.
A WhatsApp Assistant for hair and beauty salons in Singapore. Clients compare salons after closing time and book wherever replies first. ExcuseBee answers from your own service menu and appointment book, and books the appointment.
Put Bee on my WhatsAppSign up now and build your brand. We connect your WhatsApp Business account with you, on a call, in your own Meta login.
Questions first? WhatsApp us and ask anything.
Your WhatsApp, 11:42 pm
Cherylonline
Hi, any opening for a cut and colour this Saturday?10:14 pm
Yes. Rachel has Saturday 11:00am open. Set aside about 3 hours.10:14 pm
How much for the cut and colour? My hair is shoulder length.10:15 pm
S$188 all in, wash and blow dry included.10:15 pm
Book me in please. It is my first time colouring with you.10:16 pm
Appointment bookedBooked for Saturday 11:00am with Rachel. Drop in for a two minute patch test at least two days before.10:16 pm
Google Calendar
Appointment with Cheryl
Saturday, 12 September · 11:00 – 11:45 am
Added from WhatsApp
| Stylist | Open |
|---|---|
| Rachel | 1 |
| Priya | 0 |
| Rachel | 3 |
STYLISTS
The five questions you get every week from clients
Tap one. These are the questions this trade gets every week, answered from your own class list, prices and hours.
- Do you have a slot for a cut and full colour this Saturday, and how many hours will it take?
- Yes, Saturday 11:00am with Rachel is open for a cut and full colour. Set aside about 3 hours, including wash and blow dry. Would you like to book it?
- My colour went brassy after a box dye. How much to fix it, or do you need to see my hair first?
- Corrective colour is not priced sight unseen. The honest number depends on what the box dye did underneath, so a stylist looks first. You can book a free 15 minute consultation and get your quote at the chair.
- I have never coloured with you before. Do I need a patch test before Saturday?
- Yes. A first colour with us needs a patch test at least 48 hours before the appointment. It takes two minutes at the counter, so drop in any day we are open by Thursday.
- Is Rachel free this weekend? She still has my colour formula from last time.
- Rachel keeps your colour formula on file, so you will not have to describe it twice. She has Saturday 11:00am open. If she is fully booked, you hear that plus her next opening, instead of being moved to another stylist unasked.
- Do you do bridal trials, and is there a deposit to hold the wedding morning?
- Yes, bridal trials run on weekday mornings, and a trial can be booked straight away. The wedding morning package and its deposit are quoted by the owner, who will follow up with you directly on your dates.
What it handles, when clients message you
Chair time booked to the service
A full colour is not a fringe trim. Bee books the hours the service actually needs, from your own menu and timings, so one optimistic booking does not wreck the afternoon behind it.
Patch tests raised at booking, not at the basin
When a new client books colour, Bee states your 48 hour patch test rule in the same conversation. She walks in tested, and the Saturday slot is not lost at the door.
Corrective colour stays with your stylist
Bee never puts a price on a box dye fix or another salon's colour work. It books the consultation, and the quote comes from the stylist who has seen the hair. Deposits and fee waivers stay yours too.
Marcus YipFounder, ExcuseBeeMore about me
I got tired of watching good marketing go cold at 10pm.
A friend of mine runs a salon and cuts hair all day herself. Her phone fills up while her hands are in foils. A client messages at 10pm about a Saturday slot. Nobody replies until the next evening. By then that client is in someone else's chair.
I was the CTO of Singapore's top real estate media and tech agency. That is why Bee only answers from what you gave it, and never starts a conversation on its own. I was not willing to ship something that speaks to your customer in ways you did not approve.
S$199 a month, and Meta bills you separately.
You pay us
S$199/month
Bee answers your WhatsApp, day and night, and books the appointment. Everything in the Pro content plan is included, so you never have to choose between the assistant and the posts that bring the enquiries in.
Meta bills you
Their rate, your card
WhatsApp message charges go straight from Meta to you, on your own account. We do not buy them and resell them to you, and we cannot mark them up, because the account is yours.
Most of Bee's replies cost nothing: Meta does not charge for messages sent inside the 24-hour window a customer opens by messaging you. Only the ones Bee sends after that window closes are billed, at about two cents each in Singapore. Rates checked 2026-09-02.
Put Bee on my WhatsAppSign up now and build your brand. We connect your WhatsApp Business account with you, on a call, in your own Meta login.
Questions first? WhatsApp us and ask anything.
S$199 is not the expensive option. It is the one with the agent in it.
The cheap plans are cheap because they are an inbox. The thing that answers your customer at 9.47pm sits one or two tiers up, and it is usually charged again on top.
| What you are comparing | ExcuseBee | A cheaper inbox plan | The tier that adds an agent |
|---|---|---|---|
| Every month | S$199 | S$159 | S$429 plus US$99 |
| An AI agent that answers from your own prices and hours | Included | No | Add-on, priced separately |
| Learns how you talk from your real chat history | Yes, from your chat export | Pro or Business only | Only chats already in Wati, 60 days |
| Reads your website during setup | Yes, a multi-page crawl | No agent on this plan | Yes, re-train after edits |
| Reads your Google Sheet fresh on every answer | Yes, edits are live at once | Pro or Business only | Not published |
| Answers after WhatsApp's 24 hour window closes | Yes, with an approved template | No agent on this plan | Not published |
| Charged again per AI message | No | No agent to charge for | Yes, by credit |
| Who bills you for WhatsApp messages | Meta, on your own card | The vendor, on its own rate card | The vendor, on its own rate card |
Read the full comparison
Comparison columns are Wati Growth and Wati Pro, billed monthly, plus the Astra AI add-on, as published to a Singapore visitor and retrieved 2026-09-01. Wati is used because it prices in SGD, so nothing is lost in conversion. SleekFlow prices its own AI tier at S$199, the same as ours, and is the fairest like for like in the market.
The capability rows come from Wati's own help centre, retrieved 2026-09-01. Wati's Astra agent trains on website links, documents and question and answer pairs, crawls subpages when you ask it to, and is re-trained after you edit the content. Connecting it needs a Wati Pro or Business plan, and it syncs up to 60 days of conversations already held inside Wati. Wati's Google Sheets integration is a chatbot feature on Pro and Business, not a published source the agent reads. On the 24 hour window, Wati publishes the rule, that a message sent outside it without a template is not delivered, but not that its agent sends one to keep the conversation going. Where Wati does not publish, this table says Not published rather than guessing.
Questions first? WhatsApp us and ask anything.
What it already does for your salon
These eight are live today, not on a roadmap. Here is what each one does for your salon.
It learns how you talk
Send Bee a WhatsApp chat export. It reads your old conversations and picks up your phrasing and your usual answers.
It reads your website
Paste your web address during setup. Bee goes through the pages to learn what your salon really does and sells.
Change a price, and the next reply knows
Connect a sheet of prices, classes or stock. Bee reads it fresh on every answer, so an edit in the sheet is live straight away.
It books into your calendar
Connect your calendar. Bee offers only the slots you left open, then books the one the customer picks.
Nothing sends without your say-so
Bee writes the reply and waits for you to approve it or change it before anything sends. Off by default, on when you want it.
It never replies to your family and friends
Bee reads each message. If it is plainly personal, a friend making plans or a family matter, Bee stays quiet and leaves it for you. If it is not sure, it answers, because silence looks like a broken number.
It answers even after 24 hours
WhatsApp shuts the free reply window a day after a customer writes. Bee carries on with a message template Meta has approved, so a late reply still lands.
It knows when to stop
A hard ceiling of 500 replies a day and 20 turns in one chat. It can never run away with your account.
Frequently asked questions
Can a WhatsApp assistant really manage bookings for a salon with several stylists?
Yes. Bee books appointments into the calendar your salon already runs the floor from, one column per stylist or one book for the whole shop, whichever you keep. It offers the stylist a client asks for, and when that stylist is full it says so and offers her next opening, rather than quietly booking someone else.
Can the assistant quote a price for colour correction over WhatsApp?
No, and that is deliberate. A corrective colour price depends on hair nobody has seen yet, and a number guessed at 10pm becomes an argument at the chair on Saturday. Bee explains that a stylist quotes after a look, then books a consultation, so the enquiry still ends in an appointment instead of a debate.
How does the assistant handle patch tests for new colour clients?
It states your rule at the moment of booking: a first colour needs a patch test at least 48 hours before the appointment, done in two minutes at the counter. What it never does is waive that rule. If a client pushes to skip it, Bee holds the line you wrote and leaves any exception to you.
What happens when a client asks to waive a deposit or a late cancellation fee?
Bee states your policy exactly as you wrote it, and takes no payment inside the chat. Whether a loyal client of six years gets her fee waived is a judgement call, not a lookup, so that conversation is handed to you, and the client is told someone from the salon will confirm.
Which WhatsApp number does the assistant answer on?
It runs on the salon's own WhatsApp Business account on Meta's official Business Platform, not on a line ExcuseBee owns. How your current number fits into that is part of what we set up together, so ask us about your specific situation rather than assuming either answer.
Is there a separate price for the WhatsApp Assistant, or does it come with a specific ExcuseBee plan?
The WhatsApp Assistant plan is S$199 a month, and it includes everything in the Pro content plan, so a salon never has to choose between the assistant and the content that fills the chairs. Meta charges for the messages themselves, billed to the salon by Meta on the salon's own account, and ExcuseBee does not mark those charges up.