The enquiry that lands mid-class
Someone messages at 6:04pm while your 6pm class is running. The question gets the same answer it would at a quiet counter, from the schedule you already keep.
WhatsApp Assistant · gyms and fitness studios · Singapore
The 6:04pm message that worked out elsewhere.
A WhatsApp Assistant for gyms and fitness studios in Singapore. People compare studios on the ride home and book wherever answers before tonight's class. ExcuseBee answers from your own class schedule and rates, and books the spot.
Put Bee on my WhatsAppSign up now and build your brand. We connect your WhatsApp Business account with you, on a call, in your own Meta login.
Questions first? WhatsApp us and ask anything.
Your WhatsApp, 11:42 pm
Rachel Ngonline
Hi, can I still join tonight's 7:30pm spin? First time.6:04 pm
Yes. Spin 45, tonight 7:30pm at Tanjong Pagar has 3 spots left.6:04 pm
How much for a first class? I don't have a membership.6:05 pm
First class S$19, off your first month if you join.6:05 pm
Ok, book me in for tonight please. Do I need to bring shoes?6:06 pm
Appointment bookedBooked for Tuesday 7:30pm. Spin shoes and a towel are provided. Come 15 minutes early.6:06 pm
Google Calendar
Appointment with Rachel Ng
Tuesday, 15 September · 7:30 – 8:15 pm
Added from WhatsApp
| Class | Spots left |
|---|---|
| Spin 45 | 3 |
| HIIT 45 | 0 |
| Yoga Flow | 8 |
WEEK 36
The five questions you get every week from members
Tap one. These are the questions this trade gets every week, answered from your own class list, prices and hours.
- Can I still join tonight's 7:30 class, or is it full?
- Tonight's 7:30 spin has 3 spots left, so yes. Classes are capped at 20 bikes, and booking holds yours. Would you like me to book you in?
- How much is a first class, and does it come off the membership if I join?
- A first class is S$19, with shoes, a towel and a locker included. Join within the week and that S$19 comes off your first month.
- I am stuck at work. Can I move my booking to the 8:30 class?
- You can move a booking up to 2 hours before class starts. The 8:30 has space tonight, so the switch is free and your credit stays yours.
- Can I freeze my membership while I am overseas, and will my class pack expire?
- Memberships can be frozen for up to 2 months a year at no charge, and a freeze pauses your class pack's 3 month validity too. Tell me your travel dates and I will pass them to the studio to set up.
- My knee is acting up. Is tomorrow's class safe for me?
- That is a call for your instructor, not for me, so I will not guess. I have passed your message to the studio, and someone will suggest the right class before you train.
What it handles, when members message you
Spots and rates without the front desk
It reads the class, the rate and the spots left from your own schedule. The person hears a real number, instead of waiting for your class to end.
First classes booked, not chased
It offers only the spots your schedule shows open. It books the one they pick, tells them what to bring, then stops offering that bike to the next person.
Injury calls stay with your instructors
It will say what a class costs and whether a spot is free. Whether a knee or a pregnancy makes that class safe, and any exception to your policies, comes to you every time.
Marcus YipFounder, ExcuseBeeMore about me
I got tired of watching good marketing go cold at 10pm.
Some of my friends run fitness studios. Some of them coach in one. I watched them lose the same message, over and over. Someone keen to try a class writes in after work. Everyone is on the floor coaching. By the time the phone is picked up, that would-be member has booked somewhere else.
I was the CTO of Singapore's top real estate media and tech agency. That is why Bee only answers from what you gave it, and never starts a conversation on its own. I was not willing to ship something that speaks to your customer in ways you did not approve.
S$199 a month, and Meta bills you separately.
You pay us
S$199/month
Bee answers your WhatsApp, day and night, and books the class. Everything in the Pro content plan is included, so you never have to choose between the assistant and the posts that bring the enquiries in.
Meta bills you
Their rate, your card
WhatsApp message charges go straight from Meta to you, on your own account. We do not buy them and resell them to you, and we cannot mark them up, because the account is yours.
Most of Bee's replies cost nothing: Meta does not charge for messages sent inside the 24-hour window a customer opens by messaging you. Only the ones Bee sends after that window closes are billed, at about two cents each in Singapore. Rates checked 2026-09-02.
Put Bee on my WhatsAppSign up now and build your brand. We connect your WhatsApp Business account with you, on a call, in your own Meta login.
Questions first? WhatsApp us and ask anything.
S$199 is not the expensive option. It is the one with the agent in it.
The cheap plans are cheap because they are an inbox. The thing that answers your customer at 9.47pm sits one or two tiers up, and it is usually charged again on top.
| What you are comparing | ExcuseBee | A cheaper inbox plan | The tier that adds an agent |
|---|---|---|---|
| Every month | S$199 | S$159 | S$429 plus US$99 |
| An AI agent that answers from your own prices and hours | Included | No | Add-on, priced separately |
| Learns how you talk from your real chat history | Yes, from your chat export | Pro or Business only | Only chats already in Wati, 60 days |
| Reads your website during setup | Yes, a multi-page crawl | No agent on this plan | Yes, re-train after edits |
| Reads your Google Sheet fresh on every answer | Yes, edits are live at once | Pro or Business only | Not published |
| Answers after WhatsApp's 24 hour window closes | Yes, with an approved template | No agent on this plan | Not published |
| Charged again per AI message | No | No agent to charge for | Yes, by credit |
| Who bills you for WhatsApp messages | Meta, on your own card | The vendor, on its own rate card | The vendor, on its own rate card |
Read the full comparison
Comparison columns are Wati Growth and Wati Pro, billed monthly, plus the Astra AI add-on, as published to a Singapore visitor and retrieved 2026-09-01. Wati is used because it prices in SGD, so nothing is lost in conversion. SleekFlow prices its own AI tier at S$199, the same as ours, and is the fairest like for like in the market.
The capability rows come from Wati's own help centre, retrieved 2026-09-01. Wati's Astra agent trains on website links, documents and question and answer pairs, crawls subpages when you ask it to, and is re-trained after you edit the content. Connecting it needs a Wati Pro or Business plan, and it syncs up to 60 days of conversations already held inside Wati. Wati's Google Sheets integration is a chatbot feature on Pro and Business, not a published source the agent reads. On the 24 hour window, Wati publishes the rule, that a message sent outside it without a template is not delivered, but not that its agent sends one to keep the conversation going. Where Wati does not publish, this table says Not published rather than guessing.
Questions first? WhatsApp us and ask anything.
What it already does for your studio
These eight are live today, not on a roadmap. Here is what each one does for your studio.
It learns how you talk
Send Bee a WhatsApp chat export. It reads your old conversations and picks up your phrasing and your usual answers.
It reads your website
Paste your web address during setup. Bee goes through the pages to learn what your studio really does and sells.
Change a price, and the next reply knows
Connect a sheet of prices, classes or stock. Bee reads it fresh on every answer, so an edit in the sheet is live straight away.
It books into your calendar
Connect your calendar. Bee offers only the slots you left open, then books the one the customer picks.
Nothing sends without your say-so
Bee writes the reply and waits for you to approve it or change it before anything sends. Off by default, on when you want it.
It never replies to your family and friends
Bee reads each message. If it is plainly personal, a friend making plans or a family matter, Bee stays quiet and leaves it for you. If it is not sure, it answers, because silence looks like a broken number.
It answers even after 24 hours
WhatsApp shuts the free reply window a day after a customer writes. Bee carries on with a message template Meta has approved, so a late reply still lands.
It knows when to stop
A hard ceiling of 500 replies a day and 20 turns in one chat. It can never run away with your account.
Frequently asked questions
Can a WhatsApp assistant book a class spot for a gym outside staffed hours?
Yes. ExcuseBee's WhatsApp Assistant books a class into the studio's real calendar once it knows which class, whether this is a first visit, and anything an instructor should be told. It answers from the studio's own schedule and rates, and if the class is full it says so instead of inventing a spot.
Will it tell a member whether a class is safe after an injury?
No. Whether a knee, a recent surgery or a pregnancy makes a class safe is exactly the kind of call ExcuseBee's Assistant hands to a person. It can say what a class involves and whether a spot is free, but the safety judgement goes to your instructor, and the member is told that plainly rather than given a guess.
Which WhatsApp number does the assistant answer on?
It runs on the studio's own WhatsApp Business account on Meta's official Business Platform, not on a line ExcuseBee owns. How your current number fits into that is part of what we set up together, so ask us about your specific situation rather than assuming either answer.
What happens when a member asks to freeze a membership or wants a refund?
The assistant states your written freeze or cancellation policy if you have given it one. A request outside that policy, or a member pressing for an exception, is never granted or refused on its own. The member is told someone from the studio will confirm, and that conversation is waiting for you in the app.
Is there a separate price for the WhatsApp Assistant, or does it come with a specific ExcuseBee plan?
The WhatsApp Assistant plan is S$199 a month, and it includes everything in the Pro content plan, so a studio never has to choose between the assistant and the content that generates the enquiries. Meta charges for the messages themselves, billed to the studio by Meta on the studio's own account, and ExcuseBee does not mark those charges up.
If we cancel tomorrow's 6:30am class, can it message everyone who booked?
No. It replies when a member messages first. It does not start conversations or send broadcasts, so a class cancellation is still a message you send yourselves. What it will do is answer every member who then writes in asking what happened, from whatever you have told it, at whatever hour they ask.
Also worth reading: Content Team for Singapore Gyms and Fitness Studios