The booking that lands mid-service
At 6:45pm on a Friday every hand is carrying something and the phone is face down by the till. Bee reads the message as it arrives and answers from the seating sheet you already keep.
WhatsApp Assistant · F&B businesses · Singapore
Six pax, Friday night. Someone else confirmed first.
A WhatsApp Assistant for F&B businesses in Singapore. A party of six messages three restaurants at once and eats wherever confirms first. ExcuseBee answers from your own seating sheet and menu, and confirms the table.
Put Bee on my WhatsAppSign up now and build your brand. We connect your WhatsApp Business account with you, on a call, in your own Meta login.
Questions first? WhatsApp us and ask anything.
Your WhatsApp, 11:42 pm
Priyaonline
Hi, can you take 6 pax tonight? Around 7:30 if can.6:45 pm
Yes, tonight the long table is free at 7:30 pm. It seats up to 10.6:45 pm
Is there a minimum spend or a deposit for six?6:46 pm
The long table runs the weekend set, S$58 a pax. No deposit for six.6:46 pm
Book it please, under Priya. We might be 10 minutes late.6:47 pm
Appointment bookedBooked for Friday 7:30pm, long table for six under Priya. See you tonight.6:47 pm
Google Calendar
Appointment with Priya
Friday, 18 September · 7:30 – 8:15 pm
Added from WhatsApp
| Table | Tables left |
|---|---|
| Long table | 1 |
| Booth | 2 |
| Counter | 4 |
TONIGHT
The five questions you get every week from diners
Tap one. These are the questions this trade gets every week, answered from your own class list, prices and hours.
- Do you have a table for six tonight, or is it walk-in only?
- Tonight the long table is free at 7:30pm and seats up to ten. Pairs and small groups can walk in for the counter. Would you like me to hold the long table for you?
- Are you still open now, and what time is last order?
- Yes, the kitchen is open now. Last order for food is 9:30pm tonight and the doors close at 10:30pm. If you are nearby, message me the pax and I can hold a table while you walk over.
- Is the food halal, and do you have vegetarian options?
- The kitchen is halal-certified, and the menu marks every vegetarian dish. If someone in your group has a food allergy, tell me which one and the manager will confirm with the kitchen before you order.
- Can you take a group of ten on Saturday, and do we need a set menu?
- The long table takes up to ten, and from eight pax the kitchen runs a set menu so the whole table eats together. Tell me your timing for Saturday and I will check it and hold the table while you confirm the headcount.
- Is there a minimum spend or a deposit for a birthday dinner, and can we bring a cake?
- You can bring a cake, and there is no charge to cut it. A deposit or a minimum spend for a big night is the manager's call, so I have passed your date and headcount along and the manager will confirm with you in this chat.
What it handles, when diners message you
Hours and last orders, answered straight
Are you open now, when is last order, do you take walk-ins. Bee answers from your own hours, including the one-off holiday change, so nobody drives over to a closed kitchen.
Group bookings that arrive organised
Pax count, timing and dietary needs are asked before anything is held. The long table gets booked with the details your kitchen needs, not a bare name and a guess.
The kitchen's calls stay with you
Bee will say what the menu marks halal or vegetarian, and whether a table is free. A severe allergy, a deposit, an event price or a complaint comes to you every time.
Marcus YipFounder, ExcuseBeeMore about me
I got tired of watching good marketing go cold at 10pm.
Some of my friends run F&B businesses. One has a restaurant, another ran a cafe. I watched the same Friday happen to both of them. A diner messages in the middle of dinner service. Every hand is full. By the time anyone reads it, that table is eating somewhere else.
I was the CTO of Singapore's top real estate media and tech agency. That is why Bee only answers from what you gave it, and never starts a conversation on its own. I was not willing to ship something that speaks to your customer in ways you did not approve.
S$199 a month, and Meta bills you separately.
You pay us
S$199/month
Bee answers your WhatsApp, day and night, and books the table. Everything in the Pro content plan is included, so you never have to choose between the assistant and the posts that bring the enquiries in.
Meta bills you
Their rate, your card
WhatsApp message charges go straight from Meta to you, on your own account. We do not buy them and resell them to you, and we cannot mark them up, because the account is yours.
Most of Bee's replies cost nothing: Meta does not charge for messages sent inside the 24-hour window a customer opens by messaging you. Only the ones Bee sends after that window closes are billed, at about two cents each in Singapore. Rates checked 2026-09-02.
Put Bee on my WhatsAppSign up now and build your brand. We connect your WhatsApp Business account with you, on a call, in your own Meta login.
Questions first? WhatsApp us and ask anything.
S$199 is not the expensive option. It is the one with the agent in it.
The cheap plans are cheap because they are an inbox. The thing that answers your customer at 9.47pm sits one or two tiers up, and it is usually charged again on top.
| What you are comparing | ExcuseBee | A cheaper inbox plan | The tier that adds an agent |
|---|---|---|---|
| Every month | S$199 | S$159 | S$429 plus US$99 |
| An AI agent that answers from your own prices and hours | Included | No | Add-on, priced separately |
| Learns how you talk from your real chat history | Yes, from your chat export | Pro or Business only | Only chats already in Wati, 60 days |
| Reads your website during setup | Yes, a multi-page crawl | No agent on this plan | Yes, re-train after edits |
| Reads your Google Sheet fresh on every answer | Yes, edits are live at once | Pro or Business only | Not published |
| Answers after WhatsApp's 24 hour window closes | Yes, with an approved template | No agent on this plan | Not published |
| Charged again per AI message | No | No agent to charge for | Yes, by credit |
| Who bills you for WhatsApp messages | Meta, on your own card | The vendor, on its own rate card | The vendor, on its own rate card |
Read the full comparison
Comparison columns are Wati Growth and Wati Pro, billed monthly, plus the Astra AI add-on, as published to a Singapore visitor and retrieved 2026-09-01. Wati is used because it prices in SGD, so nothing is lost in conversion. SleekFlow prices its own AI tier at S$199, the same as ours, and is the fairest like for like in the market.
The capability rows come from Wati's own help centre, retrieved 2026-09-01. Wati's Astra agent trains on website links, documents and question and answer pairs, crawls subpages when you ask it to, and is re-trained after you edit the content. Connecting it needs a Wati Pro or Business plan, and it syncs up to 60 days of conversations already held inside Wati. Wati's Google Sheets integration is a chatbot feature on Pro and Business, not a published source the agent reads. On the 24 hour window, Wati publishes the rule, that a message sent outside it without a template is not delivered, but not that its agent sends one to keep the conversation going. Where Wati does not publish, this table says Not published rather than guessing.
Questions first? WhatsApp us and ask anything.
What it already does for your F&B business
These eight are live today, not on a roadmap. Here is what each one does for your F&B business.
It learns how you talk
Send Bee a WhatsApp chat export. It reads your old conversations and picks up your phrasing and your usual answers.
It reads your website
Paste your web address during setup. Bee goes through the pages to learn what your F&B business really does and sells.
Change a price, and the next reply knows
Connect a sheet of prices, classes or stock. Bee reads it fresh on every answer, so an edit in the sheet is live straight away.
It books into your calendar
Connect your calendar. Bee offers only the slots you left open, then books the one the customer picks.
Nothing sends without your say-so
Bee writes the reply and waits for you to approve it or change it before anything sends. Off by default, on when you want it.
It never replies to your family and friends
Bee reads each message. If it is plainly personal, a friend making plans or a family matter, Bee stays quiet and leaves it for you. If it is not sure, it answers, because silence looks like a broken number.
It answers even after 24 hours
WhatsApp shuts the free reply window a day after a customer writes. Bee carries on with a message template Meta has approved, so a late reply still lands.
It knows when to stop
A hard ceiling of 500 replies a day and 20 turns in one chat. It can never run away with your account.
Frequently asked questions
Can a WhatsApp assistant really take table bookings during Friday service?
Yes. ExcuseBee's WhatsApp Assistant reads the message the moment it lands, checks the tables you have marked open, and confirms one into your real calendar. It does this while your floor staff are carrying plates, which is exactly when most booking messages arrive. If nothing is free at the time the diner wants, it says so and offers the nearest seating instead of inventing a table.
Will it tell a diner a dish is fine for a severe allergy?
No. It can say which dishes your menu marks vegetarian or halal, because those are facts you gave it. Whether a plate suits a severe allergy is the kitchen's call on the night, not a menu tag, so the Assistant tells the diner your manager will confirm, and that conversation is waiting for you in the app.
What happens when someone asks about a private event or booking out the whole place?
The Assistant collects the date, the headcount and what the group is celebrating, then hands the enquiry to you. It does not price a buyout, set a minimum spend or take a deposit, because those numbers change with the night and the season, and they are yours to quote. The diner is told the manager will follow up in the same chat.
Which WhatsApp number does the assistant answer on?
It runs on the restaurant's own WhatsApp Business account on Meta's official Business Platform, not on a line ExcuseBee owns. How your current number fits into that is part of what we set up together, so ask us about your specific situation rather than assuming either answer.
Is there a separate price for the WhatsApp Assistant, or does it come with a specific ExcuseBee plan?
The WhatsApp Assistant plan is S$199 a month, and it includes everything in the Pro content plan, so a restaurant never has to choose between the assistant and the content that generates the enquiries. Meta charges for the messages themselves, billed to the restaurant by Meta on the restaurant's own account, and ExcuseBee does not mark those charges up.
If a diner messages in Mandarin or Malay, does it reply in that language?
Yes. The Assistant replies in the language the diner writes in. That matters in F&B, where one table's organiser writes in English, an auntie asks about the fish in Mandarin, and a colleague checks the halal menu in Malay, sometimes in the same evening.
Also worth reading: AI Content Team for Singapore Cafés and Restaurants